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Yahoo! Expanding Shortcuts

Yahoo! is rolling out a range of enhancements to search. One of these is Search Assist, which Danny Sullivan wrote about in detail already. Another is new Travel Shortcuts. This brings a slick-looking multimedia content module into the top of results. Here are a couple of examples:

London:

London

New York:

New York

San Francisco:

SF

There’s lots of structured content lurking behind these modules. Obviously Yahoo! has been doing Shortcuts, mostly in the form of disambiguation links and query refinement, for some time. But I’m sure we’ll see much more development of this feature across categories in the near future.

It emerges and something of an answer to Google’s Universal Search initiative and Ask 3D, both of which are trying to bring more structure and varied forms of content into search results.

This entry was posted on July 26, 2007 at 10:14 pm and is filed under General search, Verticals. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

2 Responses to “Yahoo! Expanding Shortcuts”

  1. Doh! More Visual Shortcuts on Yahoo! « Screenwerk Says:
    July 30, 2007 at 3:41 pm

    […] More Visual Shortcuts on Yahoo! I blogged last week about new and improved visual travel shortcuts on Yahoo!. This weekend I noticed them for movies […]

  2. More Maps in Yahoo! Shortcuts « Screenwerk Says:
    August 13, 2007 at 2:30 pm

    […] for some time with restaurant reviews (e.g., “Sushi, San Francisco“) and more recently travel (e.g., “London“). Locallytype noticed that some hotel searches are now starting to show […]

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