Will Scott, Matt Siltala, Chuck Reynolds and I collaborated on the first survey I know of that polls SMBs using Foursquare to promote themselves. This is not a random group of small businesses that may or may not have heard of Foursquare, this is 125 SMBs currently offering rewards and incentives on the LBS site.
We had a call about the survey results on Friday and they’re very interesting.
In some ways these businesses are very typical SMBs and in other respects they’re absolutely not. Will and Matt will be presenting the data as part of the #SMX panel “Location Services: The New Local Search?” on Wednesday.
Almost 50% of these respondents have a marketing budget of less than $2,500 per year. But the overwhelming majority have websites and Facebook pages. Another interesting fact: these businesses are geographically distributed all over the US, not just in the “broadband metros.”
Lots more interesting stuff on Wednesday.