Second Life: The Shape of Things to Come?

I’ve talked in the past about the potential future convergence of social networks, gaming and mapping/local search. Along those lines check out this overview about virtual world Second Life, which is actually generating income for people. There are now almost a million people playing this “game” and more on the way.

In one sense this rich, graphical environment is the future of social networks. But this is much more than a “social network.” And just as marketers are clamoring to get into in-game advertising, these graphically rich networks/virtual worlds will be fertile soil for brand marketers (and others) in the future.

Watch this space.

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