Yelp Now Selling Video to SMBs

Yelp has teamed up with TurnHere to sell video to local businesses. Here’s the Yelp post:

Today we’re excited to announce that Yelp advertisers now have the option to add video to their business profile page. I’ve personally viewed hundreds of these videos and I have to say that they can really help yelpers get a sense of a business’s ambiance, personality and specialties in a very short amount of time.

Here are the options:

  • Premium Video:  Advertisers receive a 30-60 second custom video shot at their place of business by a professional filmmaker from the TurnHere network.
  • Standard Video: Advertisers receive a 30 second video slideshow made from a series of photos provided by the business with music and custom voiceover narration.

Long time in coming. Seems like there’s lots of movement coming out of Yelp right now.