Roughly five years ago I secretly interviewed at Google for a position. At the time we both agreed there wasn’t a fit.
But the past couple of weeks I’ve been in talks with Google about a role at or near the top of their local team. I was initially surprised when I received a call from them a month ago. There’s been a shuffle in personnel over there and there’s something of a “crisis of leadership” going on in local. Finally yesterday at the Where 2.0 show they made me an offer that was very hard to refuse — so I didn’t.
It was an extremely difficult decision and very hard to give up my role as independent blogger and “pundit.” But the stability, money and opportunity to lead Google’s growth in the local, mobile and SMB markets proved compelling. I’m now going to be steering local on the PC and in mobile, on both the product side as well as handling SMB ad products.
I’m very excited and hope to continue working with all or most of you but in this new position of power and authority.
I’m not sure whether they’ll allow me to keep this blog — probably not. In the event that this is one of my final posts, let me say I’m very grateful to all of you for your comments, feedback and support since 2006.
April 1, 2010 at 3:13 pm
Greg, this is terrific news for you, but a loss for those of us who are regular readers of the information and insights your provide. Thanks for all of the work you’ve put into this blog.
April 1, 2010 at 3:14 pm
What a great date to announce such a “step” 🙂 🙂
April 1, 2010 at 3:27 pm
[…] I assume this is a joke, our very own Greg Sterling is joining Google […]
April 1, 2010 at 3:31 pm
Congrads, hope you dont stop blogging. Perhaps you will become the “Matt Cutts” of local!
April 1, 2010 at 3:34 pm
I know your threshold for pain is high, but I don’t think it is this high. Happy April fools, Greg. Good luck at Topeka.
April 1, 2010 at 3:37 pm
You mean you are the new head of local for TOPEKA. 🙂
April 1, 2010 at 3:37 pm
Sorry only just saw Josh’s response
April 1, 2010 at 3:39 pm
Surely this is an April Fools joke Greg??? Or have you finally decided that you need to earn a living rather than being an unbiased industry guru?
April 1, 2010 at 3:40 pm
How surprising. They contacted me this morning and said I would have the job as head of local. Showed me an org chart. You are in charge of increasing sales to local and smbs. Your chief asst is MBlumenthal. My first advise to you is to tell him to quit moralizing and sell, sell, sell.
We will be meeting at a local Starbucks to discuss ongoing strategy any day now. Look forward to it. 😉
April 1, 2010 at 3:48 pm
🙂 nice move! LoL
April 1, 2010 at 4:20 pm
Congrats, Greg!!!
Will you have to commute on the Wi-Fi enabled buses to Mountain View, or will you be telecommuting more?
I imagine one strong reason Google wants you is to leverage your background as a former attorney in order to help protect them from class action suits over reviews, a la Yelp.
April 1, 2010 at 4:37 pm
Wow congrats!
April 1, 2010 at 4:58 pm
And while it makes perfect sense….I am calling shenanigans!
April 1, 2010 at 4:58 pm
Greg,
Congrats on your new gig! Looking forward to seeing what we can do together going forward.
April 1, 2010 at 5:09 pm
Best April Fools post of all time!
April 1, 2010 at 5:52 pm
Greg, I know you are a recovering attorney so must know well the concept of Caveat Emptor. Happy April fools.
April 1, 2010 at 6:29 pm
Hahah…well played sir 😉
April 1, 2010 at 6:36 pm
Congratulations, Greg!
Oh, and, BTW, Happy April Fools!
April 1, 2010 at 6:53 pm
Sorry to read this on April 1 — would be a great move for Google!
April 1, 2010 at 7:36 pm
Hah! You got me! Nice Greg.
April 1, 2010 at 8:29 pm
So what are you plans for the Google Reseller Program? 🙂
April 1, 2010 at 8:33 pm
Mike:
I will be reinstating the program with more favorable terms for the partners.
April 1, 2010 at 8:35 pm
That’s you as in your…. 🙂
April 1, 2010 at 8:49 pm
That’s funny because I bought Google last week and have not seen your name on the “new hire” list…
April 1, 2010 at 8:54 pm
I will miss your “no posts for a while” posts the most Greg. As well as the accompanied seasonal picture or “google map.”
We enjoyed this at Yodle HQ. I would have thought Celine Dion back up singer would have been your next move though… : – ).
April 1, 2010 at 9:03 pm
Scratch the idea of back up singer….move over Celine…make way for the new star!!!!!!
April 1, 2010 at 10:40 pm
Greg, congratulations. Great move. I think those who freelance will appreciate your reasons. You have made a great contribution to the local debate and we will miss the daily updates. Be gentle on the industry now that you have the “force” behind you!
April 1, 2010 at 10:41 pm
Now for the real email 🙂 Pull the other one Greg!!
April 2, 2010 at 2:29 am
I hope this is a joke. I hope. If not, then best of luck, but I think this is a joke.
April 2, 2010 at 3:17 am
[…] Screenwerk Greg Sterling’s Thoughts on Online and Offline Media « I’m Joining Google As Head of Local […]
April 2, 2010 at 11:14 am
[…] I'm Joining Google As Head of Local « Screenwerk […]
April 2, 2010 at 8:01 pm
[…] Sterling announced he was going to run Google Local and then announced that you just got punkd dude! Until next week […]
April 3, 2010 at 6:05 am
Welcome to the team!
April 3, 2010 at 9:56 am
[…] I'm Joining Google As Head of Local « Screenwerk […]
April 5, 2010 at 2:14 am
If you’re not allowed to keep this blog surely I´ll miss your info, your tips and your writing very much!
Congrats to you and to Google of course!!!
And very good luck, you’re the perfect feet for the perfect shoe!
April 6, 2010 at 5:52 pm
Greg, congratulations on the new position and journey. I enjoy your blog and hope it doesn’t go away. Google maps is a great resource for small business but the there are some serious bugs.
– no reporting info for a number of listings upon live launch
– locations are slow to show up in results or not at all
– lost of control for coupons specifically the never expires”
– removals of old or duplicate listings are cumbersome and take months to complete.
– phone verification is spotty or sometimes not available.
I hope you can be an agent of change with the aforementioned.
On the good news, I am delighted about the targeting feature newly implemented.
Best wishes.
December 29, 2010 at 7:15 am
[…] I assume this is a joke, our very own Greg Sterling is joining Google […]