«
»

YPG Launches New Image, Campaign

Oh to be a “branding consultant.” Would that I were, I’d be making considerably more money . . . Anyway, Canadian directory publisher Yellow Pages Group has introduced a new logo and a new marketing campaign to update the company’s image:

With a new logo and a new national advertising campaign,Yellow Pages Group (YPG) today launched a new brand identity reflecting its evolution into a performance media and marketing solutions company.

Here’s the new logo; what do you think? Does it say “multi-platform”?

The new homepage also integrates content from the recently acquired RedFlagDeals site.

This entry was posted on March 23, 2010 at 9:45 am and is filed under Brand and branding, Internet Yellow Pages, Traditional media. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

4 Responses to “YPG Launches New Image, Campaign”

  1. Town Expenses Adjusted for Inflation | Competitive health insurance policies | Get free online health insurance quotes Says:
    March 23, 2010 at 11:31 am

    […] YPG Launches New Image, Campaign « Screenwerk […]

  2. SuperMedia Rolls Out Improved Relevancy, Mobile Tweaks « Screenwerk Says:
    March 23, 2010 at 11:33 am

    […] a couple of cases reinvent themselves as the market changes for both consumers and advertisers. The new YPG brand campaign is consistent with that larger […]

  3. Mike Stewart Says:
    March 23, 2010 at 12:29 pm

    Not much of an update, kinda boring…… smells like a rotting phone book. You might have money still on the table with the Canadians afterall.

  4. New Yellow Pages Logo Wasted Effort « Nodal Bits – Chris Silver Smith on Search Engine Marketing, Local SEO, Technology & More… Says:
    March 27, 2010 at 5:28 pm

    […] see also Greg Sterling’s post on YPG’s new image campaign.   ShareThis var shared_object = SHARETHIS.addEntry({ title: document.title, url: […]

Comments are closed.