Local Listing Ads and 7-Pack Live

The 10-Pack is apparently being replaced by a listing of 7 local businesses (the “7-Pack”) instead to make way for the new Local Listings Ads. Mike Blumenthal was first to notice this. Place Pages are being used as landing pages. This is what I just saw for the query, “dentist san francisco.”

Picture 9

The blue pushpins denote Local Listings Ads. San Francisco is one of two cities in which Google is testing this program. The other is San Diego. When you click on one of the ads Place Pages appear:

Picture 10

Note in the top screengrab that Dr. Loev is also an AdWords advertiser and does have a website. However, Google is sending the traffic to Place Pages in this case (wonder if Dr. Loev made that decision or Google). It may also be that Google is simply testing this without Dr. Loev’s knowledge and not charging him. That’s also a possibility.

With automated ad creation and Place Pages it can do that all day long. In addition to testing the waters with advertisers, Google is looking to see how consumer-users respond to these new ad units.

___

Update: I’m finding it irregularly. Not all ads click through to Place Pages. Some are going to SMB sites.

About these ads

16 Responses to “Local Listing Ads and 7-Pack Live”

  1. Tom Crandall Says:

    I think the AdWords ads above the Local Listing Ads is a bad idea–it appears cluttered and they dilute the Local Listing Ads. With that said, I still think AdWords ads are appropriate for the Sponsored Listings section on the right sidebar.

  2. Mike Says:

    Still like the way it looks different.

  3. Greg Sterling Says:

    Tom:

    I agree that the appearance is awkward

  4. Jim Rudnick Says:

    noticed exactly that same “variance” Greg….wonder why? plus up here in g.ca land, so far the 7-pack is only slightly being used (least as far as we’ve tested) and NO place pages drill-downs as yet either….

    thanks for this too! good to know!

    Jim

  5. Google Answers Some Local Listing Ad Questions | Understanding Google Maps & Local Search Says:

    [...] newly announced Local listing ads are starting to appear on a limited basis in the wilds of San Francisco. David Mihm, the talented Local Search Expert, and [...]

  6. Taylor Cimala Says:

    You can choose to use a place page or your website when you set up the ad, it’s not Google determining that. I would definitely test both options though!

    This also answers the question that I posed on my blog about the sponsored results. It’s surprising to me that Google is showing more sponsored results on the paid place pages for those advertisers.

  7. Google Local Listing Ads: Summary of articles & resources | Understanding Google Maps & Local Search Says:

    [...] David Mihm: My Thoughts on Google Local Listing Ads Greg Sterling: Local Listing Ads and 7-Pack Live Mike B: Google Local Listing Ads: Random Thoughts Mike B: Google Answers Some Local Listing Ad [...]

  8. Malcolm Lewis Says:

    So I clicked on the “dentist san francisco” link and Google ads filled at least 3/4 of my screen. I wonder how Google would score it for landing page quality…

  9. Google Local Listing Ads and The Death of IYP Advertising Says:

    [...] Mihm: My Thoughts on Google Local Listing Ads Greg Sterling: Local Listing Ads and 7-Pack Live Mike Blumenthal: Google Local Listing Ads: Random Thoughts Mike Blumenthal: Google Answers Some [...]

  10. European Directories Lures EU Google COO « Screenwerk Says:

    [...] A couple of weeks ago, European Directories announced a novel deal with Skype, designed to “colonize” (i.e., promote advertisers within) Google Maps results (10 Pack moving to 7 Pack). [...]

  11. How is Google Ranking the Local 7-Pack Listings? | StayOnSearch Says:

    [...] are just a few examples of Google 7-pack [...]

  12. Google’s New (Local) Comparison Ads « Screenwerk Says:

    [...] develop a separate marketplace for SMB advertisers. It then introduced (only in two markets so far) Local Listing Ads for SMBs (using call tracking with Google Voice). And now it’s launching AdWords Comparison Ads, [...]

  13. Why Did Google Remove The Phone Numbers? « Screenwerk Says:

    [...] Why Did Google Remove The Phone Numbers? By Greg Sterling Google appears to have removed the phone ┬ánumbers from map listings (7 Pack) that show in response to local queries. Here’s a typical recent local search result for “dentist, San Francisco”: [...]

  14. Looking back at Real Estate Connect New York | 1000Watt Consulting Says:

    [...] to look at it in the larger local/mobile strategy they are pursuing. Place Pages, Near Me Now, the 7-Pack, location awareness in Google Suggest and a dozen more incremental moves to become more useful to [...]

  15. Teeth Whitening New York Says:

    Personally I liked google prior to the “10 packs” introduction, it’s really crowded a once flawless search engine.

  16. Global market Social Network, Worldwide professional and Business Community site Says:

    Global market Social Network, Worldwide professional and Business Community site…

    [...]Local Listing Ads and 7-Pack Live « Screenwerk[...]…

Comments are closed.


Follow

Get every new post delivered to your Inbox.

Join 123 other followers

%d bloggers like this: