European Directories Lures EU Google COO

In something of an apparent coup for European Directories the company has lured Ben Legg, COO of Google’s European operation, to take a similar position at the directory publisher. The news was first reported by TechCrunch Europe.

Before Google, Legg was with Coca-Cola.

There must have been some heavy duty compensation/incentives to lure Legg from the strongest brand on earth (save Apple) to “old media.” And it also indicates, in my view, a strong desire to take the yellow pages publisher in new, non-traditional directions.

A couple of weeks ago, European Directories announced a novel deal with Skype, designed to “colonize” (i.e., promote advertisers within) Google Maps results (10 Pack moving to 7 Pack).

This entry was posted on October 19, 2009 at 6:12 pm and is filed under Europe, Internet Yellow Pages, Local Search, Traditional media. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

One Response to “European Directories Lures EU Google COO”

European Directories Lures EU Google COO « Bright Business Says:
October 20, 2009 at 7:45 pm
[…] brand on earth (save Apple) to “old media.” And it also indicates, in my view, a strong desire Source: Screenwerk RSS Feed Possibly related posts: (automatically generated)7 June 2007 – EU Probes Google Over Privacy […]

Comments are closed.

Screenwerk

European Directories Lures EU Google COO

Share this:

Like this:

Related

One Response to “European Directories Lures EU Google COO”