European Directories Lures EU Google COO

In something of an apparent coup for European Directories the company has lured Ben Legg, COO of Google’s European operation, to take a similar position at the directory publisher. The news was first reported by TechCrunch Europe. 

Picture 75

Before Google, Legg was with Coca-Cola. 

There must have been some heavy duty compensation/incentives to lure Legg from the strongest brand on earth (save Apple) to “old media.” And it also indicates, in my view, a strong desire to take the yellow pages publisher in new, non-traditional directions.

A couple of weeks ago, European Directories announced a novel deal with Skype, designed to “colonize” (i.e., promote advertisers within) Google Maps results (10 Pack moving to 7 Pack).

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One Response to “European Directories Lures EU Google COO”

  1. European Directories Lures EU Google COO « Bright Business Says:

    [...] brand on earth (save Apple) to “old media.” And it also indicates, in my view, a strong desire Source: Screenwerk RSS Feed Possibly related posts: (automatically generated)7 June 2007 – EU Probes Google Over Privacy [...]

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