Canpages Continues to Build Its ‘Street View’

Canpages is continuing to build out its street-level photography offering for the Canadian market. Last week the site acquired social directory publisher GigPark.

According to the release issued the next city for Canpages’ “Street Scene” photography will be Montreal:

Street Scene provides 360-degree street-level views of the city for people searching for local business Canpages.ca. The technology enables users to pinpoint their search results on a map as well as see high resolution images of the results in the context of the local environment. For example, users can take a virtual “drive” down a city street to find out whether a restaurant offers parking or to see what a particular storefront looks like. Street Scene views are currently available for local businesses searches conducted in Vancouver and Whistler, BC. Canpages recently wrapped up shooting in Toronto. These images, along with images collected of Montreal streets, are expected to become available on Street Scene in the fall of 2009.

I think there’s no question, notwithstanding some of the privacy issues, that users like this imagery. The question for incumbent YP publisher Yellow Pages Group is how to respond here:

  • Build a similar product
  • Use Google’s Street View on its site
  • Use crowdscourcing (a la Everyscape) to offer street-level imagery

What would you do if you were at YPG:

  • Compete head on?
  • Dismiss this as as a costly novelty?
  • Integrate the Google imagery?

Update: Courtesy of AhmedF, here’s an image from Canpages “Street Scene” (using MapJack):

Picture 65

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11 Responses to “Canpages Continues to Build Its ‘Street View’”

  1. Tim Cohn Says:

    Where are their street scenes?

    All I see is Bing map data including bird’e eye views.

  2. Greg Sterling Says:

    I’d have to hunt around; I think it’s only in Toronto at this point.

  3. Tim Cohn Says:

    I looked there first…

    I just don’t see Street Scene.

    Do you?

    Maybe someone from CanPages.com could point me to one of their Street Scenes.

    http://www.canpages.ca/page/ON/toronto/brand-matters-inc/2943324.html

  4. AhmedF Says:

    West coast.

  5. Keonda Says:

    What PagesJaunes.fr (french YP) did a few years ago was sending photographers to the streets to take a picture of every building. They still display these pics in their results . (only available in the main cities).

  6. Greg Sterling Says:

    Ahmed do you have an image you could point to/share with Tim?

  7. Tim Cohn Says:

    I looked briefly in Vancouver and couldn’t find anything either.

  8. AhmedF Says:

    They hid it making it hard to find.

    http://www.canpages.ca/business/BC/vancouver/restaurants/961-720200.html – click on ‘Street Scene’ on the map.

    Both Google and Canpages are in Toronto but no one has it live. Google uses Immersive Media’s tech, and Canpages uses MapJack.

  9. AhmedF Says:

    And speaking of MapJack – they have some interesting coverage in Thailand: http://www.mapjack.com/

  10. Greg Sterling Says:

    Thanks Ahmed

  11. Canpages Enters US Market via Partnership « Screenwerk Says:

    [...] is using MapJack to build a Street View competitor in Canada. Bing Maps and MapQuest also offer street level [...]

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