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AT&T Q2 Directory Results

AT&T reported better than expected Q2 results this morning. I break down the wireless portion at LMS.

However the directory results are really buried, not in the release or the earnings slides. I found them in the XL spreadsheet associated with the earnings:

Picture 20

Picture 24

AT&T has no need to spin out the directory business, but it potentially could at some point. It sees the sales force as strategic but directory isn’t a growth business and it’s small compared to other segments.

This entry was posted on July 23, 2009 at 1:21 pm and is filed under Internet Yellow Pages, Local Search, Revenues, Traditional media. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

4 Responses to “AT&T Q2 Directory Results”

  1. Dave Hucker Says:
    July 23, 2009 at 3:51 pm

    I think almost everyone’s directory revenues are down, but the the largest 3 directory publishers are combating this in various ways with incentives for advertisers and they’re trying to coax ‘non-traditional’ advertisers into giving YP a shot.

    The numbers seem to reflect a combination of both slight reduction in use by consumers (from last year to this) and economic conditions (advertisers knee jerk reaction to cut spend). Its good to see Ma Bell doing well in other areas though.

    It’ll be interesting to see where revenues go after the economy trends back upward.

  2. Greg Sterling Says:
    July 23, 2009 at 4:10 pm

    Cyclical and secular.

  3. The Praized Blog » Blog Archive » AT&T Advertising Solutions 2Q 2009 Results: Operating Revenues Down 12.5%, Income Down 27.5% Says:
    July 24, 2009 at 8:28 pm

    […] released their second quarter 2009 results yesterday morning. Like Greg Sterling did, I had to dig down in the Statements of Segment Income (excel) document to find […]

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    January 5, 2012 at 7:38 am

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