AT&T reported better than expected Q2 results this morning. I break down the wireless portion at LMS.
However the directory results are really buried, not in the release or the earnings slides. I found them in the XL spreadsheet associated with the earnings:
AT&T has no need to spin out the directory business, but it potentially could at some point. It sees the sales force as strategic but directory isn’t a growth business and it’s small compared to other segments.
July 23, 2009 at 3:51 pm |
I think almost everyone’s directory revenues are down, but the the largest 3 directory publishers are combating this in various ways with incentives for advertisers and they’re trying to coax ‘non-traditional’ advertisers into giving YP a shot.
The numbers seem to reflect a combination of both slight reduction in use by consumers (from last year to this) and economic conditions (advertisers knee jerk reaction to cut spend). Its good to see Ma Bell doing well in other areas though.
It’ll be interesting to see where revenues go after the economy trends back upward.
July 23, 2009 at 4:10 pm |
Cyclical and secular.
July 24, 2009 at 8:28 pm |
[...] released their second quarter 2009 results yesterday morning. Like Greg Sterling did, I had to dig down in the Statements of Segment Income (excel) document to find [...]
January 5, 2012 at 7:38 am |
Bonsoir les gens quel est votre avis de mon nouveau site sur l’immobilier?