Canpages Acquires ZipLocal to Battle YPG

Picture 20The press release went out this am:

The acquisition, which is expected to be finalized in July 2009, will see Canpages’ advertiser base grow by more than 2,300 new customers and expand its reach to the 695,000 unique visitors(i) who conduct more than 3.2 million searches on the ZipLocal website each month. Additionally, it will allow Canpages to further enhance the functionality of its online search platform, Canpages.ca, with ZipLocal’s considerable amount of user-generated content that includes reviews, ratings and business tags designed to help consumers make more informed decisions during their search.

ZipLocal was a public company and also launched a US expansion. It’s unclear if that effort will continue. Regardless, the acquisition means the competitive landscape for local search in Canada basically looks like this: search engines vs. YPG vs. Canpages, Yelp, Weblocal.

Note: Ahmed corrects me on Compete’s reach and accuracy, saying it only shows US traffic.

Here’s a better representation:

Picture 14

I’m also reminded that there is 411.ca as well.

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12 Responses to “Canpages Acquires ZipLocal to Battle YPG”

  1. Mihmorandum | The Guide to Canadian Citations for Local Search | Local SEO Says:

    [...] it seems to show up quite a bit.  Sign Up Here — Update — Greg Sterling relayed today that CanPages has acquired [...]

  2. AhmedF Says:

    Can’t use Compete for this as it only measures American traffic.

  3. AhmedF Says:

    http://trends.google.com/websites?q=canpages.ca%2Cweblocal.ca%2Cziplocal.ca%2Cyellowpages.ca%2Cyelp.ca&geo=CA&date=ytd&sort=0

  4. Ask Bjørn Hansen Says:

    The google numbers are waaay off in absolute terms, too. The relative numbers are probably closer to the truth though.

  5. Paid Content : Canpages Buys Online Directory ZipLocal Says:

    [...] to its own search site, which consists mostly of straightforward listings. Analyst Greg Sterling says that the deal consolidates the Canadian local search market among three primary local [...]

  6. AhmedF Says:

    It doesn’t have Yelp, Canpages, or YPG, but to compare Weblocal.ca vs ziplocal: http://www.techvibes.com/blog/comscores-top-startups-in-canada-june-2009 (and iBegin too :))

  7. Ask Bjørn Hansen Says:

    Nice, thanks Ahmed. Last I saw numbers from Comscore we (weblocal.ca) were well ahead of yelp.ca.

    Neat that weblocal has almost as much reach as Plentyoffish (hey, hard to compete with people trying to find a date!); but it’s mindboggling that a lyrics site has so much reach.

    Ahmed, also cool that iBegin reach went up since May — even if just a tiny bit. :-)

  8. The Praized Blog » Blog Archive » Canpages Acquires Social Recommendation Site GigPark.com, Validates Praized’s Model Says:

    [...] Canada. For Canpages, it’s the second local/social acquisition in two months. The first was Ziplocal in June. This acquisition is the latest in a series of “local media” [...]

  9. Canpages Buys GigPark with Big Plans « Screenwerk Says:

    [...] Buys GigPark with Big Plans By Greg Sterling Canpages acquired competitor ZipLocal in June and just announced the acquisition of social directory GigPark as part [...]

  10. Canpages Enters US Market via Partnership « Screenwerk Says:

    [...] acquired then independent online directory ZipLocal in July, [...]

  11. YPG Buys Canpages, Consolidates YP Biz « Screenwerk Says:

    [...] the acquisition of Canpages and the transfer of YPG US operations to Ziplocal, which had previously been acquired by Canpages. Previously Canpages announced a partnership with Utah-based Phone
 Directories
 Company [...]

  12. Canpages Buys Online Directory ZipLocal — paidContent Says:

    [...] to its own search site, which consists mostly of straightforward listings. Analyst Greg Sterling says that the deal consolidates the Canadian local search market among three primary local players [...]

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