More Charts About Online Ad Spending

From the IAB report:

Ad types 2006

Ad types 2007

ad spending distribution

Comparison of online with other media

Combined, TV is the largest single category. Also, not here is roughly $15 billion for yellow pages (print + online) spending.

On a percentage basis, most categories are unchanged. The biggest mover is classifieds, down 2%.

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Related: comScore crowns Google the top site on the Internet in April.

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3 Responses to “More Charts About Online Ad Spending”

  1. Tim Cohn Says:

    Will the Internet catch and surpass Newspapers?

    Television?

    If so, when?

  2. Greg Sterling Says:

    VSS says by 2011: http://gesterling.wordpress.com/2007/08/07/vss-internet-to-be-no-1-ad-medium/

  3. Tim Cohn Says:

    A billion PCs, an inevitability.

Comments are closed.


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