From the IAB report:
Combined, TV is the largest single category. Also, not here is roughly $15 billion for yellow pages (print + online) spending.
On a percentage basis, most categories are unchanged. The biggest mover is classifieds, down 2%.
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Related: comScore crowns Google the top site on the Internet in April.
May 16, 2008 at 9:17 pm |
Will the Internet catch and surpass Newspapers?
Television?
If so, when?
May 16, 2008 at 9:24 pm |
VSS says by 2011: http://gesterling.wordpress.com/2007/08/07/vss-internet-to-be-no-1-ad-medium/
May 16, 2008 at 10:15 pm |
A billion PCs, an inevitability.