VSS: Internet to Be No. 1 Ad Medium by 2011

Overall Internet ad spending is supposed to reach almost $62 billion by 2011 and surpass all other media according to private equity and investment firm Veronis Suhler Stevenson (VSS).

The firm projects paid search will reach roughly $8.7 billion by year end and $16.7 billion in 2011. It also projects roughly $6 billion in local search and online yellow pages spending by 2011. All locally targeted online ad spending is expected to reach just over $19 billion by 2011. But here’s the local online ad spending part from the MediaPost article writing up the forecast (click to enlarge):


Source: MediaPost, VSS

To those who would claim the forecast is inflated, VSS says it has the best forecasts in the market:

The VSS Forecast also features the industry’s most accurate spending forecasts, producing a margin of error of +/- 2% for 9 of the last 10 years. The margin of error for the 2006 forecasts was + 0.4%.

I’ve also written up the findings at SEL. The only thing missing here is mobile, as an extension of local and/or Internet ad spending.

4 Responses to “VSS: Internet to Be No. 1 Ad Medium by 2011”

  1. Local Forecasts: VSS vs. eMarketer « Screenwerk Says:

    […] Veronis Suhler Stevenson’s (VSS’s) earlier forecast for online Local ad spending: $19.2 billion by […]

  2. Online Ad Spending Ramping Up at Ghost of Midnight Says:

    […] VSS 2006 $6.4B 2011 $19.2B 24.6% annual growth […]

  3. Borrell: 2008 Local Online Ads = $12.6 Billion « Screenwerk Says:

    […] the recent VSS forecast, including local. And here are eMarketer’s more conservative numbers for geotargeted ads […]

  4. sameenashaheen1984 Says:

    We live in a world that is not as safe as the ones we or our parents lived in. There are more things now that can harm our children than before.

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