I wrote up the high-level findings at SEL. Basically Pew Internet & American life conducted a study of 4,000 US adults, which revealed some striking things about technology use and attitudes. The research segments users into three broad categories and 10 sub-segments:
- Elite users (31%):
- Omnivores
- Connectors
- Lackluster Veterans
- Productivity Enhancers
- Middle of the road users (20%)
- Mobile Centrics
- Connected but Hassled
- Low (or no) tech users (49%)
- Inexperienced Experimenters
- Light but Satisfied
- Indifferents
- Off the Network
Here are some interesting charts and tables from the report (click to enlarge):
General overview of the categories and their characteristics:
Age:
Education:
Income:
Gender:
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Related: Forrester (via the NY Times) reports on the popularity of text messaging among teens.