WSJ and All Things D

 

The WSJ has launched a separate site for its digital stars Walter Mossberg and Kara Swisher. The site is “All Things D” and it’s another example of a newspaper publisher launching a separate destination.  It’s essentially a pimped up wordpress blog with display advertising and video and helps promote the “D” conference, among other things.

One of the things it does, though clearly directed at the audience of the WSJ, is break out of the format and other constraints of the paper and offer a fresh-looking free site that may attract new readers — ultimately to the Journal itself. Regardless, if it succeeds it will generate ad revenue and can be sold by the Journal ad sales staff.