In a way I’m surprised this didn’t happen earlier. But Yelp announced that it has integrated OpenTable reservations:
Beginning tonight, logged in Yelp users will be able to easily make a reservation without having to leave the site or create an OpenTable account. Yelp users who already have an OpenTable account will automatically receive credit to their OpenTable account, for their reservation — no need to log into both sites.
It’s not live so you can’t find it on the site yet. But here’s a screengrab from the Yelp blog post:
Yelp will presumably get an affiliate payment for every reservation it delivers.
Yelp competitor Urbanspoon recently introduced its own challenger to OpenTable called “Rez.”