Obviously the Facebook privacy row caused lots of people to discuss the question of trust on social media sites. One research firm (Vision Critical) conducted a survey of “4,000 randomly-selected adults in the US, UK and Canada” on the question of trust, privacy and social networks. The results came out at the beginning of last month.
There are a number of findings about trust and consumer attitudes toward various media categories. Here’s the relevant “slide” regarding the perceived trustworthiness of social networks:
You can click the image above to enlarge it. What it says is the following (the numbers vary by country but are generally consistent across the board):
- I am very concerned about my privacy on online social networks: a majority said yes
- I worry that online social networks are selling my personal information to advertisers: a slight majority said yes
- I don’t mind online social networks using my personal preferences to target ads I see because it means they’ll be more relevant: only 20% to 25% said “yes” to this idea.
Quit Facebook day was largely a failure, with only 35K joining (out of more than 500 million members globally):
Let’s assume the survey results above are somewhat representative of the larger population of Facebook members. The failure of more of them to quit may reflect ambivalence about the site: people don’t want to leave the party but they may be acting in a more cautious and circumspect way regarding what they’re doing and sharing.
Has your behavior or have your attitudes about posting/sharing on Facebook changed at all in the wake of the recent Open Graph/Social Plug-ins privacy controversy?