My tour through the various SMB presence and reputation management platforms continues. Late last week I spoke with Pete Ryan and Damian Rollison of Moon Valley Software. They showed me their MyRepMan product, which has been in development for the past couple years. Another impressive product, it appears to me to be the broadest one I’ve encountered in this growing area.
Among the things it does, MyRepMan identifies the presence or absence of business listings on relevant local sites and scores each business. It provides detail from individual directories and search engines. It captures mentions and reviews and also seeks to integrate paid advertising placement into the dashboard.
Here are some screenshots to illustrate most of this functionality (click to expand):
Like the YellowBot reputation product, StepRep and maybe even Yext, MyRepMan has more “horsepower” than most SMBs can be expected to utilize. Indeed, a tiny subset of the overall population will take advantage of all these tools have to offer. The primary audience for most of these products may turn out to be sales or account reps working with SMBs and not SMBs themselves. Moon Valley in fact developed MyRepMan as a sales aid for one of the yellow pages publishers.
Moon Valley’s Damian Rollison offers his own overview of the MyRepMan product and its capabilities.