Angie’s List has jumped on the deals/coupons bandwagon, according to a press missive I just received.
Called “The Big Deal,” it’s a version of group buying but it also includes a membership incentive: the deals are less expensive for Angie’s List members.
According to the release:
The Big Deal has been offered on a test basis in Indianapolis, Chicago and Washington D.C. for the past month. Those offers – two of which are active until 5 p.m. today – include:
- 50 percent off a facial from a Chicago salon – Details at http://bit.ly/cIv2MU
- 55 percent off carpet cleaning in Indianapolis – Details at http://bit.ly/ctfnNg
- 65 percent off from a Chicago painter
- 58 percent off a massage in Washington D.C.
- 80 percent off a dental exam from an Indianapolis dentist
Apparently these deals are only being offered in connection with businesses that have high service ratings on Angie’s List as well.
June 1, 2010 at 6:21 pm
Aaaaand….any wagers on whether Priceline will go after ’em on calling this “The Big Deal”? After all, the latest in the long line of Shatner-sporting commercials includes a massive dude the Negotiator refers to as “The Big Deal.” Wonder if Priceline trademarked that, or whether it’s trademark-able? (Not sure why I wonder — seems ANYTHING is trademark-able if you have enough of a legal department.)
–jay
June 1, 2010 at 6:35 pm
I’m sure a phrase like “The Big Deal” can be TM’d or SM’d. There would need to be potential consumer confusion. So we’ll see . . .
June 25, 2012 at 10:33 am
I’m sure a phrase like “The Big Deal” can be TM’d or SM’d. There would need to be potential consumer confusion. So we’ll see . . .