Yellow Pages Group in Canada is making a push for video advertising — on third party sites (e.g., Yahoo.ca) on traditional TV and in newspapers.
The print newspaper ad promotes a free on-site shoot and low $77 monthly hosting price point. Each of the ads show a phone number and point to a dedicated site promoting video advertising on Yellowpages.ca: GetFound.Yellowpages.ca.
On the site there is an image of a Yellowpages.ca profile page which hosts/houses the video but no mention print yellow pages that I could find.
The article (linked above) that alerted me to this campaign contains a quote from YPG corporate communications director Annie Marsolais, saying that it’s directed at non-YP advertisers:
While 40% of Canadians businesses have advertised with Yellow Pages, the campaign is aimed at the other 60%, said Annie Marsolais, director, corporate and marketing communications for Yellow Pages Group.
Consistent with YPG’s efforts to remake itself as a digital advertising company that happens to also publish a directory, it’s interesting to see the company emphasize and market a product without any reference print.