Yellowbot Offers Reputation Tool Too

Unknown to me until recently, Yellowbot has been offering a reputation management tool to the SMB market. Last week I got a demo and was impressed by its capabilities and flexibility.

Here are some screens that reflect features:

The interface isn’t quite as slick as Yext’s tool introduced yesterday. However this is a powerful system that offers merchants the ability to update and correct listings, monitor competitors, see mentions from a pretty comprehensive list of sources and track “buzz” by date ranges. The latter ability provides another sort of analytics tool for SMBs in addition to reputation and presence management.

One could use it for example to track the efficacy of traditional media: did a coupon or direct mail drop result in a spike in online activity? One could also use this in a similar fashion to test the relative performance of different local sites. However those scenarios are probably beyond the scope of what most SMBs are going to do with this platform.

Indeed, the issue as I see it is that Yellowbot’s platform may be too powerful for many time-starved SMBs who won’t exploit its full capabilities. But that doesn’t take anything away from the platform and the true users of this will likely be the sales channels and publishers with SMB advertiser relationships.

Right now, as I understand it, Yellowbot has several partners that are selling the platform. With Yext’s free tool — and MerchantCircle certain to upgrade its free tool — can stand-alone pricing survive?


7 Responses to “Yellowbot Offers Reputation Tool Too”

  1. ldm616 Says:

    I suspect the right model is to make these tools available to “agents” who can use them on behalf of multiple SMBs who lack the skill or time to use them. And since Yext is free, it’ll probably be hard to justify charging for it.

    Do the YB and Yext tools allow someone to not only see the content of their current listing on different sites, but make changes and push them from the tool vs going to the sites in question and making the changes there? I assume there’s only a subset of listing providers that provide a uni/bidirectional API for read/write? Obviously Yelp and Foursquare per the YB screenshot (at least for read access). Any others?

  2. ldm616 Says:

    And kudos to Yext and YB for developing these tools. Very cool and very useful.

  3. Greg Sterling Says:

    Each of these tools finds the discrepancies and takes users to the locations on third party sites where they can correct or input data. Next will be “syndication” from the tools themselves. This is a feature on the Steprep tool.

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