Today Yext launched a reputation management platform that it hopes will be broadly adopted by not only SMBs but also some of its competitors. Here’s Yext’s description of its new Yext Dashboard:
The Yext Dashboard is a one-stop destination to manage online reputation and advertising services. The Yext Dashboard contains a real-time feed that shows the constant flow of reviews, tweets, Facebook wall posts, alerts and other information, allowing business owners to monitor and manage how their reputation is being affected in real-time. The Yext Dashboard also allows third–party providers to develop tools and services that integrate into the Yext Dashboard and feed.
- Feed (all activity from covered sites, including Facebook and Twitter mentions)
- Rep (this shows the sources of the various mentions and reviews)
- Ads (this can show ads and/or calls if you’re a Yext subscriber)
The interface allows users to sort by source, time and locations (if you own a multi-location business). There are also some non-traditional sources. SMBs can filter by specific source, as mentioned, to see only the comments coming, for example, from Yelp or Foursquare or Superpages, etc:
Like other comparable products SMBs can see where there listings appear and where they do not — and go right to those sites to update, add or correct them.
The “Ads” view will hypothetically show ads from any third party site, but will also show “calls” (recordings/transcripts) from Yext. Yext hopes that it will boost advertiser adoption of Yext but CEO Howard Lerman also said that he hopes others, including Yext competitors, will write apps that can appear in this dashboard.
Many reputation management products now in the market, including Marchex, Yellowbot and Steprep, among others, are being sold directly or bundled as part of premium packages. The Yext Dashboard is free.
I’ve had three calls in the past 72 hours with companies offering reputation and/or presence management products for SMBs. It’s very clear to me that reputation management and related services are quickly becoming a mandatory part of the SMB offering.