Eniro Plugs in RFQ, Story Corrected

This story was originally incorrect. Swedish directory publisher Eniro has implemented its own RFQ solution. It is NOT working with Quotify. The information was sent to me by Quotify CEO Ben Ross and I didn’t look closely enough at it. My apologies for the confusion this may have created.

Here are some screens that illustrate the implementation:

Many publishers are implementing or considering implementing online booking and/or some version of RFP functionality. In the US Superpages recently launched vertical sites that include this capability. AgendiZe and a few others also offer online booking.

Quotify CEO Ben Ross put this in an email to me regarding the issue of potential “cannibalization” of the traditional revenue model:

I asked Jesper Karrbrink (CEO of Eniro) how they manage the cannibalization of their subscription revenue, with the introduction of this performance product and his response was “There is no cannibalization – because the advertisers need to a part of our database (ie. an existing subscription customer) and we offer it to them it as an added service, in fact, the advertisers pay 4000kr to be part of the RFQ program and it is helping them to grow their business…. they are happy to pay because the payback is tremendous, in fact we had over 1000 companies sign up in the first few weeks of launch”


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