Dex Contest Promotes Weddings Vertical

Dex is running a contest to promote its recently launched weddings site:

And this week 40 finalists were announced:

Selected from more than 1,000 entries, the finalists are comprised of brides and grooms seeking to win $10,000 by sharing how they plan to keep wedding costs low without sacrificing style and quality.

Now it’s up to the public to select the final four couples who will take home $10,000 apiece. Public voting is taking place from now until May 28, 2010 on the DexKnows Weddings website and on the site’s Facebook fan page. Winners will be announced June 2, 2010.

Celebrity wedding planner Yifat Oren — who has produced weddings for Kevin Costner, Mariska Hargitay, and Jason Bateman, among other high-profile clients – selected the finalists based on their creativity and inspiring alternatives to traditional and often costly wedding items.

It’s a smart idea and way to promote the site.

Next up, a reality TV show?


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