Yelp Announces SMB Advisory Council

This is something that Yelp should have done three years ago but better late . . . The company formally announced the members of the Yelp Small Business Advisory Council last week:

Yelp selected these folks from a reported 700 applications submitted. This is what they’ll be doing:

  • A trip to Yelp HQ in San Francisco, CA for meetings with Yelp’s executive team.
  • Participation in a monthly conference call that will provide early access to product and business updates, as well as the opportunity to offer feedback on features under development.
  • Ongoing meetings with Yelp’s individual business units to provide valuable input on existing features and policies and act as a sounding board for those in development.
  • Serve as a resource for other business owners who have questions about the services and tools on Yelp.

This is a very smart idea for all sorts of reasons: word of mouth, product development and so on.


3 Responses to “Yelp Announces SMB Advisory Council”

  1. Will Scott Says:

    And it got you to blog about them in a positive light 😀

    Seriously though, I agree with you that it’s a smart idea.

    I was interested by and glad to see the diverse set of businesses both geo and vertical. It would be awesome of they would start doing a video / audio recap with the board members after each meeting.

    I think it would help a lot for other businesses who may be skeptical to hear from their own what’s going on.


  2. Greg Sterling Says:

    I’m sure lots of interesting things will come out of this.

  3. Free Speech & Defamation in Local Reviews « Screenwerk Says:

    […] am very glad that Yelp had established its Small Business Advisory Council. I think this will only be good for the site in the long run. It also addresses and redresses the […]

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