When I was at the CA governor”s conference on entrepreneurship a couple of weeks ago I was struck by how many small business owners in the session I attended raised their hands when asked about how many used Google Alerts to track what was said about their businesses.
Given the rising awareness among SMBs of review sites and social media it would appear there will be growing demand for presence/reputation management offerings. Indeed, there now appear to be a range of reputation management tools in the market or entering the market.
Marchex had the first formal tool, following MerchantCircle’s early rudimentary one. Then came Palore/AmIVisible’s “presence management” site and GetListed and Chatmeter, which offers SEO and reputation tools.
ClickFuel also has a tool as part of its suite that does some version of reputation management. Yodle also has an offering and so does ReachLocal (through the SMBLive acquisition).
Now I’ve become aware of reputation management offerings from VendAsta and Yellowbot. It makes sense that more companies would offer these tools because of the rise of social media and reviews.
The question is do these tools enable business owners to do anything other than see what’s being said about them and/or where they appear online? One of the nice things about Marchex’s platform is that it enables business owners to retweet or post selected reviews to their followers.
Are there other reputation management or presence management tools out there that I haven’t mentioned?
Update: Add SIM Partners to the list. And Marchex’s reputation management product is a finalist for “‘New Product or Service of the Year’ category of the 2010 American Business Awards…”