Tomorrow: Evolution of the YP Product

Why did AT&T shift away from a brand (“yellowpages.com”) that the company paid handsomely for ($100M?) several years ago? What types of “vertical” content is the company building into its consumer sites?

These and many other questions I will endeavor to explore tomorrow on a free webinar called The Evolution of Local Discovery.”

Join me, Greg Isaacs and Todd Rose from AT&T Interactive for a discussion of the evolution of the yellow pages. I’ll be providing data and commentary on the market in general and AT&T will discuss YP.com and Buzz and some of its thinking behind where the company is going with its consumer offering. AT&T is moving with the market and trying to diversify traffic sources and consumer offerings. It’s fascinating to watch.

If you’d like to hear more and ask questions, listen in on the free session (and get my slides) — tomorrow at 1 Eastern, 10 Pacific.


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