Following Yelp, Google and Facebook, Twitter becomes the latest company to join the SMB window sticker club. Similar to Facebook’s decal it enables businesses to build lists of followers via text message. Here’s my bad/blurry photo of it.
You write your own Twitter URL in the blank: “Follow @gsterling.”
I got this today at the [CA] Governor’s Conference on Small Business & Entrepreneurship. It was given out during a panel on social and online marketing featuring Google, Yelp, Twitter & Cafe Press.
I’ll do another post with my thoughts and observations of the panel discussion and audience reaction.
My inference from the comments and discussion is that this is the beginning of a more concerted effort by Twitter to directly address the SMB/local advertiser market. In accordance with that, Twitter has also started a new feed (Twitter.com/SmallBiz) to promote Twitter use by SMBs and disseminate information, best practices advice and case studies.