Canada’s Yellow Pages Group announced that it had passed 1 million downloads of its smartphone application:
Yellow Pages Group (YPG) marked a key milestone in its accelerated digital transformation as it delivered its quarterly results today. On the heels of a new brand identity, a heightened focus on digital innovation and recent upgrade of its YellowPages.ca mobile application, the Company announced the YellowPages.ca mobile app has achieved its first million downloads on smart phones . . .
Beyond the million users of the YellowPages.ca app, YPG also serves hundreds of thousands of people through its other mobile apps including Urbanizer (mood-based local search) and RedFlagDeals (coupons and offers), as well as through its mobile web service at mobile.yp.ca for mobile users without a smart phone.