My Plan to Overthrow ‘Pizza’ with ‘Sushi’

Pizza (or plumbers) is always the local search example used in demos and discussions. My plan has been to supplant “pizza” with “sushi.” I use “sushi” in all my examples at conferences and on this blog as a “generic” local search.

If you watch this video interview with Bing’s local product head Mikko Ollila you’ll see him use the “sushi” example unselfconsciously. My (secret) scheme is working 🙂

This entry was posted on May 6, 2010 at 3:50 pm and is filed under Local Search, Mapping, Small Business, User-generated content. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

4 Responses to “My Plan to Overthrow ‘Pizza’ with ‘Sushi’”

Chris Butler Says:
May 6, 2010 at 4:53 pm
For a while people I knew always referenced Thai food for some reason. With personalization (like avatars, profile page themes, etc.) it was Hello Kitty.
Mike Says:
May 6, 2010 at 8:35 pm
Yeah I’m down with that. In fact I subconsciously started using sushi as example term years ago. Damn you’re good at this.
Simon Baptist Says:
May 7, 2010 at 9:52 am
Since LSS ’09 I’m using Sushi instead of Pizza – Guess Sensis didn’t get the memo!
Shawna Says:
May 11, 2010 at 5:07 pm
An old colleague of mine used Sushi as well. I’m partial to Cupcakes for two reasons, I really like cupcakes and you can get some interesting results with cupcakes.