Local.com has added Newsday to the network of publishers that use its white-label directory product:
Local.com’s private label local search platform, to power the search directory for its widely known flagship local news and information site, www.newsday.com. Local.com will also power the directories for two of the company’s other local properties, Explore Long Island (www.exploreli.com) and Get Local Long Island (www.getlocalli.com).
The press release boilerplate copy says there are 800 partner sites for Local Connect:
[Local.com] uses patented and proprietary technologies to provide over 20 million consumers each month with relevant search results for local businesses, products and services on Local.com and over 800 partner sites. Over 50,000 small business customers use Local.com products and services to reach consumers using a variety of subscription, performance and display advertising and website products.
That network is arguably Local.com’s most valuable asset. It’s not clear to me that the company is building any “brand equity” in its destination site, although according to Compete it has very respectable traffic: