MerchantCircle Releases API

MerchantCircle has released an API, which allows third parties to incorporate or build on top of the company’s content and listings:

• Over 2 million pieces of unique, merchant-generated content such as blog postings, videos, and pictures.
• Over 650,000 local business reviews contributed by local consumers
• Over 350,000 current, local deals and coupons created by local businesses
• Over 80,000 questions and 100,000 Answers from the MerchantCircle Answers Program

Companies that will be utilizing this include Citysearch/CityGrid, FootFeed.com, HelloMetro, 8coupons and Locomatix.

Between MerchantCircle, Facebook, Twitter, CityGrid, Foursquare and other local APIs in the market, the amount of local content available is exploding. There’s also a ton of valuable local content locked up in Yahoo! Answers right now too.

It used to be that there was a shortage of local data and reviews, now we’re almost approaching the opposite problem. Now the challenge becomes de-duping, integrating and elegantly presenting this via the PC and mobile devices.

We’re in a new era in local for sure.

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