MerchantCircle has released an API, which allows third parties to incorporate or build on top of the company’s content and listings:
- Over 2 million pieces of unique, merchant-generated content such as blog postings, videos, and pictures.
- Over 650,000 local business reviews contributed by local consumers
- Over 350,000 current, local deals and coupons created by local businesses
- Over 80,000 questions and 100,000 Answers from the MerchantCircle Answers Program
Between MerchantCircle, Facebook, Twitter, CityGrid, Foursquare and other local APIs in the market, the amount of local content available is exploding. There’s also a ton of valuable local content locked up in Yahoo! Answers right now too.
It used to be that there was a shortage of local data and reviews, now we’re almost approaching the opposite problem. Now the challenge becomes de-duping, integrating and elegantly presenting this via the PC and mobile devices.
We’re in a new era in local for sure.