Today while stealing a few minutes to grab a burrito for lunch I saw my first Google Places decal “in the wild.” Sure I’ve been talking and writing about them for a long time (seemingly) but I’ve never actually seen one in the window until today.
The only use case in which the QR code makes sense (from my POV) is when a place is closed and the consumer is looking for reviews or other information about the business. Otherwise you could just go in and talk to someone, look at menus, etc.
From a marketing standpoint I think the Facebook “Like” SMS decal message makes more sense — although as someone pointed out to me recently the Facebook decal doesn’t explicitly reveal what happens if you comply. The subsequent messages do however.