The Wall Street Journal is another big media company to tie up with Foursquare in an effort to market itself on the go and boost its hip quotient
These are WSJ-centric badges and there’s a WSJ, Twitter-like follow page on Foursquare (same as other partners) that offer local tips:
The WSJ-Foursquare relationship is very much like similar partnership deals with the History Channel, Bravo TV, Canada’s Metro News. It’s now a kind of “template” — and it’s smart for everyone involved.
Like Twitter in the past, however, it’s not clear that Foursquare gets any direct monetary value out of corporate use of the site and brand association. For now that may be just fine. This adds to Foursquare’s credibility, visibility and brand. And it helps the site differentiate from others seeking to do similar things (e.g., Gowalla).