YPG Launches ‘Urbanizer’ Mobile App

Yellow Pages Group yesterday introduced a nouveau iPhone app called “Urbanizer.” It’s highly social, focused solely on restaurants and very nicely designed. Yellow pages branding is almost non-existent. The app is intended to appeal to a young, urban demographic that might not associate the yellow pages with “cool” restaurants and entertainment.

The app incorporates data from YPG’s CanadaPlus cityguide as well as recent acquisition Restaurantica. It utilizes Facebook Connect to build the social graph into the app as well as to broadcast information back through the Facebook news feed. One of the novel dimensions of the app is the ability to make restaurant choices by “mood.”

The rest of this post is at Internet2Go.

One Response to “YPG Launches ‘Urbanizer’ Mobile App”

  1. Zachary Says:

    YP’s trying to be “cool” Urbanizer – such a hip name… Although from your description it does look interesting and worth a look. I also think this is a good fit following Steve Jobs’ opinion of “search” on mobile devices – that we search on mobile devices via apps. I like the idea of choosing a restaurant based on mood too – How many times do you ask yourself… What am I in the “mood” to eat… as an ex YP’er I’m still waiting for the moment that they come to the table with something strong – is this it? Only time will tell I guess… : )

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