When Yelp launched I didn’t dismiss it but was skeptical of its chances in what I thought was then a relatively well-established market. Clearly that skepticism was wrong.
City.com is a great URL and offers a generally nice/clean design but is undistinguished otherwise (in my quick tour of the site):
The site aims to be a consumer cityguide destination but also a “one-to-many” marketing resource for SMBs. According to the press release:
In addition to facilitating the creation of hyper-local content, City.com is developing practical direct marketing tools for local merchants . . . City.com is focused on becoming the preeminent relationship manager for local businesses who are seeking cost effective local marketing strategies. The company has established syndication and content partnerships to enable businesses to better control their business profiles centrally at City.com, while having their invaluable listing data syndicated to over 100 local search providers including Google, Yahoo!, Bing, and YellowPages.com.
One of the ways that Yelp established itself was through local SEO. That route is tougher today than it was in early 2006 when Yelp was first gaining momentum.
The CEO is seeking feedback and opinions about the site. What do you think of it now and how would you assess its chances in the market?