Yelp Forms SMB Advisory Board

This has been a long time coming. Matt McGee on his Small Business SEM blog details Yelp’s new small business advisory board that was announced (near the end of the post) last Wednesday:

Additionally, in an effort to more formally integrate feedback from the business community, we’ve created a Small Business Advisory Council whose members will provide Yelp management with guidance and perspective regarding the concerns of small business owners.

Here’s an excerpt from the note Matt received:

YSBAC will be composed of 10 members representing diverse geographies and industries. The group will serve for an annual term. In addition to regular correspondence with Yelp’s executive team, the council will be relied upon to provide valuable input on changes to Yelp. We hope you’re as excited about this development as we are, and if you have some ideas for how Yelp can better serve the business community, we hope you’ll consider applying.

This is a very good idea for the company with no downside that I can see.


8 Responses to “Yelp Forms SMB Advisory Board”

  1. Will Scott Says:

    The only downside I see is if they cherry-pick yes men.


  2. Greg Sterling Says:

    Then it’s the bay of pigs isn’t it?

  3. brittney Says:

    I wonder what incentive business owners have to join this team of 10. Maybe it is obvious, but I don’t get it. Seems like lots of help for Yelp, and lots of work for the biz owners.

  4. Greg Sterling Says:

    Ego might be one reason. Genuine desire to help improve Yelp might be another reason someone would participate …

  5. troy Says:

    This is a very predictable PR stunt. A check box of to do list to appear more small business friendly.

  6. Anthony Arias Says:

    Sounds like a good way to become small business friendly. I think that it would garner a nice response to this, in that a business owner will want the best from a company that posts info from people on the web.

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