Additionally, in an effort to more formally integrate feedback from the business community, we’ve created a Small Business Advisory Council whose members will provide Yelp management with guidance and perspective regarding the concerns of small business owners.
Here’s an excerpt from the note Matt received:
YSBAC will be composed of 10 members representing diverse geographies and industries. The group will serve for an annual term. In addition to regular correspondence with Yelp’s executive team, the council will be relied upon to provide valuable input on changes to Yelp. We hope you’re as excited about this development as we are, and if you have some ideas for how Yelp can better serve the business community, we hope you’ll consider applying.
This is a very good idea for the company with no downside that I can see.