Having stalled in the US, eBay renames and rebrands Kijiji as “eBay Classifieds“:
Arguably eBay should have done this from the start but I suppose the thought was that the company needed an entirely new brand. Outside the US eBay operates multiple classifieds sites, some of which it acquired. Kijiji launched in the US in July 2007, sewing the seeds of discord with Craigslist that turned into litigation.
The new eBay Classifieds is “family friendly” (read: no Craigslist escorts and “casual encounters”) and has a “trusted brand.” One question is whether that brand will renew the site’s momentum.