IB Debuts New ‘Hover’ Ad Unit

There are many who believe that IAB ad unit standardization has killed online ad creative and contributed to the challenges that display ads face. That stagnation led the Online Publishers Assn, together with a group of publishers, to introduce new, larger ad units that were intended to be more creatively engaging. Mobile, the iPad and perhaps Apple’s rumored “iAds” will open open up new creative opportunities and outlets for digital display and rich media advertising.

In the meantime, Internet Broadcasting launched a new retractable “hover” ad unit that exists at the bottom of the browser and remains above the fold as the user scrolls.

The question is: do these non-traditional ad units really boost the fortunes of online display and “work” or are they simply gimmicky?

One Response to “IB Debuts New ‘Hover’ Ad Unit”

  1. djpsales.com » Blog Archive » Ad Unit Magic Says:

    […] IB Debuts New 'Hover' Ad Unit « Screenwerk […]

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