Oh to be a “branding consultant.” Would that I were, I’d be making considerably more money . . . Anyway, Canadian directory publisher Yellow Pages Group has introduced a new logo and a new marketing campaign to update the company’s image:
With a new logo and a new national advertising campaign,Yellow Pages Group (YPG) today launched a new brand identity reflecting its evolution into a performance media and marketing solutions company.
Here’s the new logo; what do you think? Does it say “multi-platform”?
The new homepage also integrates content from the recently acquired RedFlagDeals site.