YPG Launches New Image, Campaign

Oh to be a “branding consultant.” Would that I were, I’d be making considerably more money . . . Anyway, Canadian directory publisher Yellow Pages Group has introduced a new logo and a new marketing campaign to update the company’s image:

With a new logo and a new national advertising campaign,Yellow Pages Group (YPG) today launched a new brand identity reflecting its evolution into a performance media and marketing solutions company.

Here’s the new logo; what do you think? Does it say “multi-platform”?

The new homepage also integrates content from the recently acquired RedFlagDeals site.

4 Responses to “YPG Launches New Image, Campaign”

  1. Town Expenses Adjusted for Inflation | Competitive health insurance policies | Get free online health insurance quotes Says:

    […] YPG Launches New Image, Campaign « Screenwerk […]

  2. SuperMedia Rolls Out Improved Relevancy, Mobile Tweaks « Screenwerk Says:

    […] a couple of cases reinvent themselves as the market changes for both consumers and advertisers. The new YPG brand campaign is consistent with that larger […]

  3. Mike Stewart Says:

    Not much of an update, kinda boring…… smells like a rotting phone book. You might have money still on the table with the Canadians afterall.

  4. New Yellow Pages Logo Wasted Effort « Nodal Bits – Chris Silver Smith on Search Engine Marketing, Local SEO, Technology & More… Says:

    […] see also Greg Sterling’s post on YPG’s new image campaign.   ShareThis var shared_object = SHARETHIS.addEntry({ title: document.title, url: […]

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