Andrew Shotland has a nice piece at SEL today on the (publisher) SEO implications of the growing “check in” phenomenon in Local-Mobile:
Check-ins and tips are to local business reviews are what Tweets are to blog posts. The amount of effort required is so much easier and the mobile/gaming factors encourage mass adoption. Sites that amass the unique content for the most businesses will win at the SEO game.
I think the following stats about the number of business profile pages reported indexed in Google over the past 24 hours pretty much says it all.
- Yellowpages.com: 219
- Superpages.com: 553
- Yelp.com: 928
- Foursquare.com: 11,300