Apple iPad Pre-Orders Better than Reported?

On Friday we got the “Apple is selling 25K iPads an  hour . . .” reports. Then on Monday we got this:

After the initial burst of excitement on Friday that saw iPad pre-orders coming in at the rate of 25,000 per hour, there was a dramatic fall-off over the weekend.

In the end, the weekend estimate for iPad pre-orders came in around 152K. But now TheStreet is quoting unidentified “industry analysts” who claim that these numbers dramatically under count iPad pre-orders:

“That number is low,” says an industry analyst who is independently monitoring the iPad sales. The analyst, who is collecting sales data for clients and asked not to be identified, says the current tally is conservative and actual iPad sales are significantly higher. The analyst declined to offer an estimate however . . . .

Another analyst who says he’s not authorized to speak publicly about the Apple iPad says we are seeing a great deal of pent-up demand for the iPad. He says the enthusiasm is so strong that he expects Apple to announce it has sold 1 million or even 2 million iPads when the device becomes available on April 3.

Enter the hall of mirrors . . . Even though there’s lots of skepticism there are also lots of high expectations for the iPad. I’ve reserved one for in-store pickup on April 3 and, since I didn’t pay already, I can let someone else have it if I decide to wait for version 2.0.

Just giving myself the option . . .


Related: Samsung to release slate PC.


5 Responses to “Apple iPad Pre-Orders Better than Reported?”

  1. Philip Elmer-DeWitt Says:

    You’ve swapped the digits. Deagol’s weekend estimate was 152,000 pre-orders. And I’d be very wary of that 2 million by April 3 figure. Sounds like someone might be setting AAPL up for a fall.

  2. Greg Sterling Says:

    Thanks for the catch

  3. Eric Says:

    Hi Greg,
    I think the 1 – 2 million figure is entirely feasible. Think about who the audience is. Almost everybody… from grandma who wants easy, to hospitals and warehouses who want mobile to professionals who want slick and fast, to Apple nerds like myself who want cool, slick, reliable and Apple.
    Maybe they won’t all sell in the first 5 minutes, but that figure is entirely do-able.
    Good article.

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