DexOne has launched a weddings vertical:
Per the release . . . features of DexKnows Weddings include:
— Videos — Hundreds of wedding-related videos from local businesses, including ‘how-to’s’ in photography, floral arrangements and food design
— Q&A — A social networking community where brides can chat with other brides about wedding planning needs and ideas and offer suggestions on local vendors
— Celebrity Wedding Planner — Wedding planning tips and secrets from renowned celebrity wedding planner Yifat Oren, who has coordinated weddings for such stars as Kevin Costner, Jason Bateman and Mariska Hargitay, among others. Yifat provides the latest in wedding design, inspiring alternatives and tips for brides on all types of budgets.
— Articles — Thousands of original articles designed to provide informative content, such as tips, recommendations and how-to guides
This is smart and probably the beginning of a number of verticals by Dex.
The only “risk” in such a verticals strategy is that it would be done primarily for SEO value and thus not given the kind of attention and quality that would be required for long-term success of such an effort.