Where Launches Mobile ‘Hyper-Local’ Ads

uLocate, which operates popular mobile site/app Where, has launched WHERE Ads, which it’s positioning as a new “hyper-local” ad network. Last week I spoke to Where marketing kingpin Dan Gilmartin about it.

Gilmartin told me this initiative grew out of the company’s (and it’s users’) frustration with conventional mobile display advertising and third party networks that too often supplied ad inventory wasn’t very relevant, he said. The company has thus created its own solution and is going to make it available to third parties. As part of that Where also distributes local ads from other networks and sites (e.g., CityGrid). 

The rest of this post is at Internet2Go


One Response to “Where Launches Mobile ‘Hyper-Local’ Ads”

  1. Where, a Geo App Launches a Local Mobile Ad NEtwork | TechnoKlix Says:

    […] Screenwerk – Where Launches Mobile ‘Hyper-Local’ Ads […]

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