I have two unlimited service plans from Sprint for myself and my wife. We pay in excess of $200 per month and we’ve been Sprint customers for a decade. We are the high-value post-paid customers that Sprint has been bleeding for the past couple of years.
I opted to stay with Sprint and bought the crap Palm Pre — sell your Palm shares now — instead of churning to AT&T to get the iPhone. Recently I discovered that T-Mobile offers the same service plan I currently have for two lines at $50 less per month.
It’s not the iPhone but I would be happy with the Nexus One, which is compatible with T-Mobile’s network. I’ve now talked to several Sprint reps and they’ve got nothing to offer me to retain my business. If T-Mobile pushed this plan aggressively on TV it would capture some new business. Indeed, it’s likely to capture mine.
Observing Sprint’s behavior is interesting from a customer service and retention standpoint. We’ll see how hard they work to keep me.
Sprint CEO Dan Hesse should be matching T-Mobile’s pricing because Sprint is a “value carrier” and not really competing with AT&T or Verizon, which are positioned as the premium US carriers. Sprint hopes that WiMax will enable the company to boast about speed and compete with its network. However the advantage if it materializes will likely be short-lived.