Ballmer’s Favorite Bing Feature Is Maps

I was among the throng at the SMX Steve Ballmer keynote interview yesterday. I tweeted quite a bit about the surprisingly candid discussion:

Bing Maps has become a compelling product (more advanced than Google Maps in some respects) and so that completely makes sense.

My prior image of Steve Ballmer was the chair-throwing stereotype, but he was funny and likable in his interview. He was also relatively forthcoming and specific about the anti-trust battle with Google.

The market wants and needs healthy search competition. Search is the central gateway to content on the PC, and to a lesser degree in mobile. I use Google for the most part and don’t believe that Google has ascended to its perch via unscrupulous methods or unfair competition. However, power corrupts . . . So we need competition to keep the market in balance.


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