Google has been awarded a patent entitled “Determining and/or using location information in an ad system” that has very broad implications for PC and mobile advertising.
While we all now take geo-targeting today for granted, back when this Google patent application was filed in April, 2004 it wasn’t as common. Dare I say it: Google may have just patented geo-targeting.
The rest of this post is at SEL.
Screenwerk 
March 2, 2010 at 8:10 am
wow. That could get interesting real fast. I look forward to more information.
March 2, 2010 at 10:17 am
[…] Screenwerk – Google May Have Patented Geotargeting […]
March 2, 2010 at 2:09 pm
For some reason that does not surprise me at all!