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Google May Have Patented Geotargeting

Google has been awarded a patent entitled “Determining and/or using location information in an ad system” that has very broad implications for PC and mobile advertising.

While we all now take geo-targeting today for granted, back when this Google patent application was filed in April, 2004 it wasn’t as common. Dare I say it: Google may have just patented geo-targeting.

The rest of this post is at SEL.

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This entry was posted on March 2, 2010 at 7:51 am and is filed under General online advertising, Local Search, Mapping, Mobile. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

3 Responses to “Google May Have Patented Geotargeting”

  1. Mike Ramsey Says:
    March 2, 2010 at 8:10 am

    wow. That could get interesting real fast. I look forward to more information.

  2. Has Google Just Patented Geo-Targeting? | TechnoKlix Says:
    March 2, 2010 at 10:17 am

    […] Screenwerk – Google May Have Patented Geotargeting […]

  3. Matthew Hunt Says:
    March 2, 2010 at 2:09 pm

    For some reason that does not surprise me at all!

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