SuperMedia (formerly Idearc) is launching a new version of its Super Guarantee ad campaign and extending the program, which is now one year old. The program is only available to SuperMedia advertisers, but offers consumer benefits as follows:
If a consumer is not satisfied with the service provided by a participating SuperGuarantee business, SuperMedia will work to resolve any issues or, if unable to resolve the issue SuperMedia will reimburse the consumer up to $500 of the cost of labor for the service.
The company recently expanded the program to its EveryCarListed automotive vertical:
Building on the success of the SuperGuarantee program, SuperMedia’s new SuperGuarantee AutosSM program provides a free powertrain limited warranty that covers many automotive components including the engine, valves, bearings, pumps, transmission and drive axle up to $3,000 for consumers who find and purchase qualified vehicles through EveryCarListed.com® or Superpages.com®.
Previously when I spoke with SuperMedia, as the company emerged from bankruptcy earlier this year, CEO Scott Klein he said that Super Guarantee was helping to drive retention and usage in the print directory:
We’ve seen meaningful spikes in registrations and healthy improvement in possession and usage.” He said that the company uses Gallup to measure possession and usage and that in “90% of measured markets; possession and usage are up in double digits.” Klein added that call tracking numbers indicate increased call volumes from the print directory.