This has been in the works for a very long time . . . now Centro is rolling out a comprehensive digital media buying platform that automates and centralizes media buying and planning. The tool/platform is called Transis.
The company says it will overcome digital media fragmentation and enable media buyers to “easily access 100 percent of all digital media opportunities including Web sites, networks, portals, social media, mobile and video.”
That’s quite a claim. A range of other benefits are outlined in the release.
If it works as advertised it makes exchanges (with their “non-premium” inventory) unnecessary . . . Here’s the promotional video:
Again, if the system performs it’s a radical leap forward and makes Centro hugely more valuable as a company.