Placecast Makes ‘Starbucks Coupon’ Fantasy Real

Anyone connected with mobile has heard the “you’re walking by a Starbucks” and you receive a coupon story a bazillion times. This has been an LBS mobile marketing fantasy (and in many ways misguided) for literally years. But today Placecast formally introduced a capability that makes this fantasy real and improves upon it.

The company has announced “ShopAlerts” for retailers.

This is SMS-marketing that consumers opt-in to receive. There are many such solutions in the market already. However the novel and “Starbucks coupon”-like element is that consumers who’ve opted-in will only get these messages when they’re within a certain distance from a retail outlet. This methodology is called “geo fencing.”

Here’s the Placecast video explaining:

I also have a more extensive discussion on Internet2Go.


2 Responses to “Placecast Makes ‘Starbucks Coupon’ Fantasy Real”

  1. Archive 2010/02/21 | Geo Local Road Map Says:

    […] Placecast’s ShopAlerts to Deliver on Mobile Promise […]

  2. Geo Local Road Map: SMS | geolocalroadmap Says:

    […] a reply Greg Sterling posted an interesting announcement from Placecast. If you haven’t heard of Placecast and you […]

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